Creator Stacks

From Crisis Queen to TikTok Superstar: How Molly McPherson Turned Crisis Communications into Viral Gold

Dubbed the "PR Lady" on TikTok, Molly has turned content into a goldmine. Let's dive into the strategy that makes her content so successful.
From Crisis Queen to TikTok Superstar: How Molly McPherson Turned Crisis Communications into Viral Gold

Picture this: you're knee-deep in a PR nightmare, emails are exploding like popcorn kernels, and you're pretty sure the creator you just partnered with went off the rails. Sounds stressful, right? Well, not for Molly McPherson – she eats crisis communication for breakfast.

And guess what? She's turning it into viral snackage on TikTok, one hilarious breakdown at a time.

Molly's day job involves calming the PR storms of big companies, but on TikTok, she's the "PR Lady," dissecting celeb dramas with the wit of a stand-up comedian and the inside scoop of a seasoned PR pro.

Remember that time Lizzo was in a legal battle with her dancers? Molly was there, breaking down the comms sent out by each team. Taylor and Travis? Molly analyzed them left and right, uncovering hidden PR gems we mortals wouldn't know about.

It's not just about the laughs, though. Molly sprinkles in PR insights, teaching her audience inside scoops.

Let's run the numbers (as of March 2024):

  • TikTok - 492.2K followers. 7.5M likes
  • Podcast - Indestructible PR with guests like Taylor Lorenz
  • She's also a Forbes contributor.

The Secret Sauce Behind Her Success

Molly's day job - Crisis management communications. Sounds serious? It is.

But here's where the magic happens. She's channeling this expertise to dissect crises in the media, from celebrities to brands.

Think of it as a masterclass in what to do (and definitely what not to do) when the spotlight's on you or your brand and the heat is turned up.

A behind-the-scenes look at the high-stakes world of PR served up with the flair of a seasoned storyteller. The result? Millions of views, hundreds of thousands of followers, and an audience hanging on to her every word.

She also has a methodology called "The Indestructible PR Response."

  • Own it
  • Explain it
  • Promise It

Why People Can't Get Enough of Molly's Content

Here's the thing about us humans – we love secrets. Insider info? We're all over it. And that's exactly what Molly is dishing out. And let's face it: we're all fascinated by trainwrecks, especially when they involve high-profile names.

Molly gives us a front-row seat to the action of what is being communicated but with the bonus of expert commentary that makes us a little brighter. It's like watching a gossip show while attending a crisis management crash course.

Example: Did you know, August is considered a "news desert"? This is because many people are going on vacation or spending more time outdoors, decreasing the viewership of news programs. As a result, this is typically when brands and celebrities strategically leak stories to the press, knowing there is less competition for attention.

Let's break down why this works:

After analyzing her content, I broke it down into 5 main components:

  1. Insider Knowledge: Molly's giving the people what they want – a sneak peek into a world usually behind closed doors.
  2. Relatability: She's taking complex, often intimidating crisis crises and breaking them down in a way that's engaging and easy to digest.
  3. Expertise Meets Entertainment: It's not just about the information; it's how it's presented. Molly makes learning about PR feel like you're in on the latest insider knowledge.
  4. Feedback Loops: Fans constantly tag her in posts, asking for her response. She can and does give her fans what they want—endless content and connection with her fans.
  5. Strategic Personal Branding: This positioned herself as an expert, and that is most likely opening doors left, right, and center. In one of her TikToks, she mentioned high-profile people reaching out for her services.

The Ripple Effect: More Than Just Views and Likes

Molly's content isn't just entertaining; it's a lead-gen goldmine. We're talking new clients, speaking gigs – the works.

She's building a following and a brand by tapping into her niche.

Here is an example on her linktree:

Source: Molly McPherson TikTok

Want to see what all the hype is about?

Head over to @MollyMcPherson on TikTok and get ready to laugh, learn, and maybe even avoid your PR disaster...probably.

About the author
Joey Labs

Creator Stacks

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